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15.01.15 Pure Glitz and Glam Loyalty Party
15 January RED Bar + Restaurant [more]
13.10.12 Pure Beach Clean-up
13 October – Pak Shui Wan, Clearwater Bay [more]
01.12.10 Early merry-making at Pure Christmas Cheer Party
1 December, RED Bar + Restaurant

10.03.10 A bevy of stylish professionalism at Beauty & The Bankers party
RED Bar + Restaurant 10 March

31.10.09 Halloween 2009 – The Last Fright Night of the Decade
16.09.09 PURE MIXER Loyalty Event 16 September
“Hip Hop HOT”

Another sizzling night at RED with a party-loving crowd of over 200 [more]
23.06.09 Wine expert’s dinner with Alberto Chioni
04.06.09 Planet Battle Press Conference – Thursday 4 June
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Pure Beach Clean-up
13 October – Pak Shui Wan, Clearwater Bay
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For all 54 participants, this was a Saturday that made a difference. Meeting time was 9:30am at Central Pier 10 for a day dedicated to improving the community we live in.
Aboard two junk boats and a 90-min. ride later, we arrived at our chosen beach at Pak Shui Wun, Ngau Mei Hoi in Clearwater Bay. Many of us thought it would be a fairly quick and easy job - no one anticipated the gargantuan task on our hands as the beach looked very clean…from afar. Talk about a mirage!

We made our way ashore, had a quick briefing, divided the group into teams and off we went. For two hours non-stop, we were disciplined and focused in gathering thousands and thousands of small items - plastic bags, straws, bottle caps, broken glass, cigarette lighters, cling wrap, ropes, twine, fishing gear, beach umbrella, oil barrel, pieces of large trash bins, floating noodles and interestingly enough, dozens of single shoes missing their partners. We even unburied a long, heavy rope!

Gathering all the rubbish was only the first half of the job. We then had to transport everything from the beach to the nearest pier where the government could collect the items. Tired, famished but proud of our group accomplishment, we returned to our boats and enjoyed a very well-deserved lunch catered by RED. The boat ride back was a quiet one, with many people taking naps or soaking up the lovely scenery after the hard work. It was a meaningful day of experiencing first-hand the devastating effect our trash pile-up has on the environment. We all became more aware, left the beach better than when we found it, and made a difference. Mission accomplished.

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