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Pure Group
The Pure Group is a company of professionals dedicated to total well-being. Through Pure Yoga, Pure Fitness, Pure Dining and Pure Retail, we help people achieve a balanced perspective and lead healthier, happier lives. Based in Hong Kong, the Group has more than 50,000 clients and employs more than 1,200 staff.
Currently, the Pure Group operates in 3 countries in Asia and in the United States as part of a joint venture with Equinox, the leading fitness chain in US.
The Pure Group has a total of nine yoga studios, four state-of-the-art fitness centres, and two bar/restaurants in Hong Kong; there are also two yoga studios and two fitness centres in Singapore; two yoga studios in each of Taipei and New York.
Pure Yoga
At Pure Yoga, we are devoted to creating a sanctuary of strength and spirit in the heart of the city.
From our Hong Kong home, we have unveiled a network of studios across Asia, with 5 prime locations in Hong Kong, and 2 each in Singapore and Taipei. Our reach went global with the opening of Pure Yoga New York in June 2008 and December 2009 – a collaborative venture with Equinox, one of the leading fitness brands in the US.
Our dedicated yoga studios offer over 1,000 classes each week in a diversity of yoga practices. Our more than 130 teachers are certified, passionate, and bring their experiences from all over the world. Whether you favour traditional styles such as Hatha, Hot, Ashtanga, Power and Yin, prefer something different with Partner Yoga, Satyananda Yoga®, Tibetan Heart Yoga, and Yoga Dance, or relish the personal touch of Private Yoga…whether you are an absolute beginner or a seasoned Yogi - we welcome you to share our space and become part of our community.
Pure Fitness
Pure Fitness brings the best fitness experiences from around the world to Hong Kong’s four locations – two in Central, one in Langham Place, one in Admiralty – and Singapore’s two locations at Knightsbridge along Orchard Road and Asia Square at Marina View.
Pure Fitness offers an extensive range of fitness classes and tailored programmes suitable for all levels of strength and experience. It is equipped with specialty facilities including a designated boxing ring and functional training area, and provides complimentary induction programmes for all new joins.
Our professional team consists of PTA Global certified trainers and passionate instructors who lead over 80 Group X classes weekly per club that are suitable for all levels of strength and experience. All that you'd expect to find at a world-class gym - internationally recognised Les Mills programmes, Kick-boxing, Pilates, Step and Core Training, plus Cycling session. Then there's the fun and flair of dance-inspired classes that run the gamut of Jazz Funk, Hip Hop, Latino Jam, Dance Fitness and Pole Dance. Plus a host of specialised offerings such as Polar Cardio GX System, Boot Camp, Cardio Pilates, Stability Ball, Pre-Natal Fitness and the innovative TRX Blast and TRX Circuit.
Pure Dining
Pure Dining is an attitude. An approach to life that fosters an infectious sense of ‘Work hard, Play hard’ for the city’s most dynamic movers and shakers. With Pure Dining, there’s time to settle in, chill out, dine languorously or on the go, have a drink or two, dance the night away, and enjoy the company of those around you.
RED Bar + Restaurant at ifc mall seamlessly blends healthy dining, fantastic cocktails and electrifying ambience for the perfect any-occasion venue. With a prime location in Hong Kong island's tallest building, RED is a must-visit venue and is also conveniently close to Pure Fitness. With wide-reaching appeal, it caters to the after-work pack, romantic couples, health-conscious diners and party crowd. Stunning views of Victoria Harbour and the Central skyline provide a dramatic backdrop to RED’s large al fresco dining and entertainment area.
Pure Bar + Restaurant in Kinwick Centre re-defines comfort food with international flavours. An open dining lounge fosters warm group atmosphere, the buzzing bar is ideal for post-work, pre-dinner and late evening drinks, while floor-to-ceiling French doors provide unobstructed views of central SoHo. Weekend brunch with board games exudes a super relaxed vibe, ideal for family and friend get-togethers. Complimentary Wi-Fi keeps you connected to the world, whether for business meetings or personal surf-the-net time.
Pure Retail
Where comfort and function meet fashion and fun
Shopping is another inevitable element that uplifts our mood and reinvigorates us through the power of retail therapy.
Pure Retail offers a variety of superlative yoga apparel and yoga-related products including books, DVDs, CDs and accessories.
In Asia, here’s where you will find the largest range of fitness wear from the yoga-inspired athletic apparel company – lululemon athletica. Other internationally renowned brands Beyond Yoga, easyoga, Zobha and an assortment of stylish fitness gear are also available, so you'll never sweat style for comfort while you exercise.
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